Novartis, Voltaren Emulgel Graphic Design for Package and Poster

My team and I were responsible for launching the World’s No.1 topical body pain reliever, Voltaren Emulgel, by Novartis. Voltaren is India's first no odor, non-sticky pain-relieving Emulgel. In this Graphic Design project, I designed the packaging, print ad, flyers and participated in the creation of a TV Commercial.

Client
Novartis, Voltaren
Date
5.25.14
Based In
Mumbai, India
Scroll Down

The Challenge

Create branding, designing print ads, flyers, a TV advertisement, and package design, which will promote the characteristics of the products and sets it apart from the competition. Voltaren aimed to have a strong appeal to the young, working professional, who wants to get rid of the pain without announcing to the world about the pain. They currently use strong-smelling ointments and creams. Unlike the current cream/gels available in India, Voltaren has no smell and is non-sticky making it ideal for use during office hours.

Overview

Novartis is a Pharmaceutical company based in Basel; Switzerland. The company focuses on Pharmaceutical sales, research, and innovation. It is one of the largest pharmaceutical companies by both market capitalization and sales. Voltaren Emulgel is available in more than 130 countries. It has a unique Emulgel formulation that provides instant relief from body pain, speeding up recovery, and helps consumers get back to their daily routine. Voltaren’s Triple Action Formula gets absorbed fast, penetrates deep to the source of pain, and reduces inflammation, thus providing relief and recovery from body pain. It is uniquely developed Emulgel formulation which is a combination of cream and gel, helps the active ingredient to rapidly penetrate deep into the skin and reach the source of pain to reduce the inflammation and provide speedy recovery. Voltaren, the World’s No 1 body pain reliever, has a long heritage across countries providing speedy recovery from body pain as it has a unique Triple Action Formula.

My Role

My Role : Research, Ideation, Branding, Design, Product Design, Art Direction

Tools

Tools: Microsoft Word, Microsoft Excel, Adobe Illustrator, Adobe Photoshop

Tools: Microsoft Word, Microsoft Excel, Adobe Illustrator, Adobe Photoshop

Techniques: Visual Research, Analysis, Mood boards, Gestalt Principles, Mockups

Duration

2 months with weekly deadlines

Research & Analysis

We conducted competitor analysis, collected data from users, and various other sources to find trends or patterns used to advertise globally. We completed our research and considered the existing nature of the industry. A key strategy was to rope in influential actors as the best people to take the message across the country. The next step in the design process was to organise everything and give a structure to it.

Ideation & Dielines

We used a dieline as a placeholder for assisting in the correct layout, sizing, and orientation so that it can be die cut as part of the finishing process. The box also lists essentials facts and product details.

Dieline Gif using Adobe Photoshop Novartis, Voltaren Emulgel Graphic Design for Package and Poster

Color Palette

Color Palette Novartis, Voltaren Emulgel Graphic Design for Package and Poster

Designs

After an in-depth trend analysis, we worked on designs that will stand out among the competition. I created print ad, flyer and package design. The visual elements we used were intended to communicate the properties of the products. I was also part of the crew for the TV Commercial.

Novartis, Voltaren Emulgel Graphic Design for Package and Poster Product Design
Product Design Novartis, Voltaren Emulgel Graphic Design for Package and Poster

Feedback & Iteration

We conducted sessions with Novartis for feedback & validation of designs so that they are more closely aligned with customer’s needs and goals. Based on my observations and the users’ feedback, we made iterations. As a result, I was able to improve my designs and finally move towards creating print files for the final artwork.

Solution & Insights

This project was an eye-opening experience for me. My role in this project is that of a Graphic & Packaging Designer. I completed all activities in the package design project cycle which resulted in the accumulation of a huge amount of knowledge and many new skills. I feel like we have met the goals and needs of my user.

Credits:

Director: Marlon Rodrigues | Producer: Shivi Arora | DOP: Vikas Sivaraman | Associate Producer: Komal Kohok | Line Producer: Umesh Hadke | 1st AD: Bhavna Gautam | 2nd AD: Harish Dinkar | Art Director: Surabhi Laddha | Costume: Farhan Akhtar (Arjun Bhasin) & Priya Anand(Maxima Basu) | Post Production: FHOA | FHOA team: Shinod Dushyant Shashank Bhavar | Offline Editor: Sanchari | Online: Shashank | Grading: Pixion (Shivesh) | Music Director: Raghav M Kumar & Arjun Prem Sangeet | Sound Studio: Riversound | Sound Engineer: Deepangshu | Post Producer: Delnaaz Irani | PH: Bohemian Films

Thank you Novartis, Voltaren Emulgel Graphic Design for Package and Poster